Rethinking channels for product updates

Most of us ship product updates through the usual trio: email, in-app banners, and the occasional release note page that only power users read. If you had to start from scratch today, what entirely new or underused channels would you test for product updates in a SaaS environment? How are you currently matching the type of update (tiny UX tweaks vs. workflow-changing features) to the channel you use? For example, what deserves a contextual in-app nudge versus a short-form video, a live "what's

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Arquimino Lopes
Arquimino Lopes
Customer Success Experience Advisor 9 months ago
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Rethinking channels for product updates

Most of us ship product updates through the usual trio: email, in-app banners, and the occasional release note page that only power users read. If you had to start from scratch today, what entirely new or underused channels would you test for product updates in a SaaS environment?

How are you currently matching thetypeof update (tiny UX tweaks vs. workflow-changing features) to thechannelyou use? For example, what deserves a contextual in-app nudge versus a short-form video, a live "what's new" office hour, or a targeted update inside a specific workspace or role-based group?

For those who’ve experimented beyond the usual suspects, what surprised you the most: a channel that massively overperformed (e.g., short Loom-style changelog tours, opt-in “power user” channels, update digests inside Slack/Teams), or something that completely flopped despite looking great on paper?

Last one: if you could remove one existing update channel because it creates more noise than value, which would it be and what would you replace it with instead so people still discover what matters?

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